LEMONADE PRINCIPLE AND ITS IMPORTANCE FOR ENTREPRENUERS

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 LEMONADE PRINCIPLE AND ITS IMPORTANCE FOR ENTREPRENUERS

The lemonade principle is one of the key areas of effectuation. Once we start on that path of change (it could be establishing a business, personal development, business or relationship improvement etc.) unexpected things happen. This is what the lemonade principle is about – it is also called leveraging contingencies.

We understand from the following principle is to turn your challenges into opportunities. Mistakes and surprises are inevitable and can be used to look for new opportunities. It is to expect surprises and welcome contingencies. It is to seek the moments instead of avoiding them.




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