DEMAND MANAGEMENT

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 Market Segmentation: This involves dividing the market into distinct groups based on certain characteristics such as demographics, geography, behavior, and needs. It helps in tailoringproduct offerings and marketing strategies to meet the specific requirements of different customer segments.


2. Demand Planning and Forecasting: This involves generating accurate demand forecasts to better manage inventory levels and optimize production and sourcing activities. It covers various forecasting techniques, such as time series analysis, causal analysis, and qualitative methods, along with the process of creating a demand management plan.

3. Customer Relationship Management (CRM): CRM focuses on building and maintaining strong relationships with customers, aiming to enhance customer satisfaction and loyalty. This module covers strategies for understanding customer needs, improving customer service, and leveraging technology to manage customer interactions effectively.

4. Customer Order Management: This involves managing and fulfilling customer orders efficiently and accurately. It includes topics such as order processing, order promising, order visibility, and order fulfillment strategies.

5. Distribution Channels: This section explores different distribution channels and their role in getting products from manufacturers to end customers. It includes topics such as channel design, channel selection, and channel performance management.

6. Customer Service Management: This covers strategies for delivering high-quality customer service, including order accuracy, on-time delivery, and prompt resolution of customer complaints. It also includes topics such as key performance indicators (KPIs) for measuring customer service effectiveness.

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